Smart Irrigation Month is an Irrigation Association initiative to increase public awareness of the value of water-use efficiency … and grow demand for water-saving products, practices and services.
Focused on July, traditionally the month of peak demand in North America, the campaign is designed to:
- Educate homeowners, businesses, growers and other users about simple ways to save money and water.
- Encourage industry firms and professionals to promote smart irrigation practices and technologies to customers.
- Help water providers minimize peak water use and reduce demands on infrastructure in their communities.
- Reinforce the role efficient irrigation plays in providing real solutions to today’s water challenges.
First launched in 2005, Smart Irrigation Month is gaining traction as stakeholders recognize the potential impact of efficient irrigation, in July and year-round.
Find out how you can get smart:
Industry Resources
Do your customers understand that efficient irrigation can save them water and dollars?
Smart Irrigation Month is an industry campaign to increase public awareness of the value of water-use efficiency. Join other irrigation companies and professionals to:
- Educate customers about efficient water use.
- Grow demand for water-saving technologies, products and services.
- Provide real solutions to today’s water challenges.
- Position your company as a leader in smart water-saving practices.
Getting involved is as simple as adding the Smart Irrigation Month logo to your web site, ads or newsletter, or highlighting water-saving products during July.
Whether your company is large or small … a manufacturer, dealer, distributor or contractor … or focused on landscape, agriculture or golf, it's easy to be smart.
Show Off Your Smarts
New in 2010, IA has launched a member contest for the best Smart Irrigation Month marketing idea. Winners will be selected for the agriculture and turf/landscape sectors, with a special recognition category for small companies.
All contest participants will be recognized online and at the Irrigation Show; winners will receive additional recognition at the show, in print and in publicity to industry media.
Get smart:
- Find smart ideas.
- Listen to a webinar featuring member success stories.
- Download logos and free resources.
- Enter the Smart Marketing Contest.
Water Provider Resource Toolkit
Do homeowners, businesses, farmers and other users in your community understand that efficient irrigation can save water and dollars? Tell them with the help of IA's Smart Irrigation Month Water Provider Toolkit!
Smart Irrigation Month is an industry campaign to increase public awareness of the value of water-use efficiency during summer’s peak demand.
An initiative of the Irrigation Association, Smart Irrigation Month brings together irrigation companies, landscape and agriculture professionals, and water providers to:
Smart Irrigation Month is an industry campaign to increase public awareness of the value of water-use efficiency during summer’s peak demand.
An initiative of the Irrigation Association, Smart Irrigation Month brings together irrigation companies, landscape and agriculture professionals, and water providers to:
- Educate customers about water-use efficiency.
- Promote irrigation products and practices that can minimize peak water use and reduce demands on infrastructure.
- Provide real solutions to today’s water challenges.
The Toolkit
IA offers a number of free resources to promote Smart Irrigation Month and efficient water use in your community:
- Sample proclamation for your local government to declare July as Smart Irrigation Month.
- Sample press release to inform local media that July is Smart Irrigation Month.
- Statement stuffers with simple watering tips.
- Social media guidelines and stock tips ready for use on Facebook and Twitter.
- Coloring and puzzle book to distribute at schools and community events.
- Pre-recorded public service announcements to play on local radio stations.
- Smart Irrigation Month logo artwork for your web site and marketing materials.
- Case study on partnering with local irrigation experts.
- Educational articles for use in newsletters
Consumer Resources
Smart Irrigation Month is a public awareness campaign to promote efficient water use. Using water wisely:
- Saves money on your utility bill.
- Nurtures green spaces that deliver real environmental benefits.
- Protects your community’s water supply for generations to come.
- Minimizes needed investments in infrastructure to store and carry water, which must be paid for by property taxes ormunicipal bonds.
Automatic watering or sprinkler systems — known in the trade as irrigation systems — deliver exactly the right amount of water at the right time. Efficient irrigation systems:
- Minimize overwatering while keeping your lawn and garden beautiful and healthy.
- Adjust watering automatically to account for rain and other conditions.
- Put every drop of water to work by minimizing evaporation and waste.
- Make maintaining your yard easy and convenient.
With just a few simple strategies, it’s easy to save water, save money and see better results.
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